The fifth MTV Latin America Awards took place yesterday, and for the first time they actually took place in…….Latin America! Yes, MTV have finally accepted that Miami is not in Latin America despite its large Hispanic population!
And for this first ceremony hosted outside of the USA, Mexico City was the venue chosen. And I didn’t even hear about it till after the event. Not the hottest marketing ever if you ask me. Anyway, there were plenty of winners, and I will be making a special extended Radio Mexico podcast in November with all the victors. That will include the ever controversial Robbie Williams who won Best International Pop artist, and dropped his trousers to moon at the crowd as thanks. It met with enormous approval apparantly! He is here again soon in concert, although I don’t think his trouser stunt was for extra publicity. He is already a sell out.
I’ve got to honest….I have no idea what he is holding in his hands. Answers on a postcard. The big winner, as expected was the delicious Shakira, who picked up more awards to add to the haul she trotted off with last year. With eleven awards, she has won more than any other artist. Good thing too!