There’s lot I like about the Olympics. But there is one area that I’ve really not taken to. The design of the logo and mascots have long been a bug bear. How the hell has pink and yellow found it’s way into the logo? It’s a ghastly combination. I thought so at first sight. I haven’t changed my mind since. It hasn’t grown on me.
I don’t think it’s grown on anyone. Which is why so much merchandise, official and unofficial (especially unofficial) sports the Union flag colour scheme instead. See my icon on the right hand side as an example. I do find it laughable that Iran found it so offensive though. Apparently it spells Zion, not 2012. Maybe they’re right. If you stare at it hard enough, while flagellating vigorously and squirting bleach in your eyes while chanting Death to Zion….maybe then it begins to look like it’s spelling Zion.
As for the mascot. Wenlock and Mandysomethingorother. Horrific. Embarrassing. The only consolation is that there’s a long history of appaling mascot design. It’s not just us Brits. In fact, it could be argued that we are just keeping the tradition going. There’s a list of Olympic mascots on Wiki. It’s very incomplete. I’ve searched out the missing mascots. You’re not missing anything. Be thankful the list is so incomplete.
This week was the unveiling of the Olympic kit for the British team. It took them years to design it. I’d have thought that taking the Union Flag, colouring it blue and adding a red collar would take a primary school student about five minutes. It’d probably have been cheaper to do as well. Maybe the kit will grow on me. Maybe not. The picture below flatters the kit. But a pretty woman makes anything look good.